[Cultivation objectives] With the core of cultivating digital innovation and entrepreneurship abilities about exhibition, the “project + competition” progressive practical teaching mode based on industry-education in-depth integration is adopted, to cultivate medium and high-end versatile professionals about exhibition digitalization with solid theoretical knowledge basis such as exhibition planning, designing, management, marketing and text, and can utilize digital exhibition operating systems, and master skills and methods for exhibition new media, with strong lifelong learning ability, favorable communication ability and teamwork spirit in the big data era, and can work on digital operation, management, planning and marketing of various exhibition activities.

[Specialty advantages] As one of “Zhejiang Top 10 Excellent Exhibition Universities”, it has a high-quality teaching team composed by experts from competent departments and senior industry experts, senior managers of exhibition companies and specialized teachers in the school. The specialty has cooperated with famous exhibition companies and guilds such as Zhejiang International Meeting and Exhibition Industry Association, Zhejiang Yuanda International Exhibition Co., Ltd., Zhejiang Zhongqi Exhibition Co., Ltd. and 31 meeting, to jointly establish the practice bases. The specialty has student practice platforms such as the Exhibition Association and Qingxie Exhibition Studio. It has many experimental teaching platforms such as the comprehensive exhibition laboratory funded by Zhejiang special fund and 5G Cloud exhibition practice center, equipped with the latest modern information technology equipment such as holographic laser projection and VR/AR. With prominent specialty abilities and advantages, the students of the specialty win high-level prizes in exhibition, competitions of related disciplines and innovation and entrepreneurship of the whole country and Zhejiang Province every year.

[Employment orientation] Students can work for governmental competent departments related to exhibition, exhibition (meeting, exhibition, celebration, competition and activity) planning companies, exhibition companies, large-scale activity organization committee, exhibition venue companies, exhibition service companies, marketing departments of medium and large-scale companies and culture communication companies; or they can start business in the above related fields.

[Core courses] Exhibition Planning and Organization, Exhibition Marketing, Exhibition Design, Exhibition Digital Operation, Meeting Organization and Management, Practice of Exhibitors, Operation and Management of Exhibition Venues, Brand Communication and Promotion and Exhibition Project Practice