[Cultivation objectives] The specialty cultivates cross-discipline senior applied talents with e-commerce knowledge under the new business background, with skills of global stores, e-commerce operation and digital marketing; it especially cultivates students’ abilities in multi-channel e-commerce operation.

[Specialty advantages] The specialty has strong teaching strength, with teacher team of high education background, high specialized quality and abundant teaching experience. Three of the teachers have been awarded with the title of “good teachers for students”. The specialty is also equipped with professionals engaged in e-commerce operation and network marketing as well as famous entrepreneurs. The team has undertaken more than 10 topics of Ministry of Education and provincial topics. Besides, the specialty has large enterprise practice bases such as Alibaba, Jingdong, Fotile kitchen appliances and BC e-commerce.

[Employment orientation] About 80% of the students can study for a undergraduate degree after graduation. Students can also work on management, operation and maintenance works related to e-commerce in large-scale e-commerce platform enterprises, e-commerce operation companies, as well as enterprises and public institutions related to foreign trade, logistics and finance. Besides, many students of the specialty start business by establishing brands and companies.

[Core courses] Logistics and Supply Chain Management, Network Marketing Plan, Customer Relation and Consumption Psychology, Cross-border E-commerce Operation, International Logistics, Product Photography Techniques, Data Mining, Product Circulation