[Cultivation objectives] Cultivate business-operation versatile applied talents that can utilize mainstream e-commerce platform skillfully and adapt to the digital economic era. The versatile applied talents shall have ideas of modern management, marketing and information economy, international business basic theory knowledge about modern management, economics and international economic law, and shall understand the history of evolution and changes of the Internet, with international view and cross-cultural communication ability, business cognition and business model innovation sensibility, as well as strong data analysis ability.

[Specialty advantages] With a professional teaching team with reasonable structure and strong teaching and scientific research ability, the specialty has been awarded with titles such as a provincial-level teaching team, excellent prize in provincial teaching achievement reward and provincial higher education young teaching skill competition. In addition, the specialty has had provincial-level excellent courses, provincial-level top courses, and has participated in many industry-education cooperation cultivation projects.

[Employment orientation] Students can work on general posts such as business secretary, assistant and business planning; or they can work on supply chain management and operation jobs in foreign trade companies and cross-border e-commerce companies such as import and export salesmen, digital marketing promoters and international logics; or they can work on digital business operation and management training in banks, governments and social organizations.

[Core courses] Fundamentals of Cross-border E-commerce, Business Communication and Negotiation Skills, Introduction to Digital Economy, Applied Statistics, Chinese Business History, Practice of International Trade, Market Investigation and Data Analysis, Network Marketing, and International Logistics and Supply Chain Management