Graduated from Zhejiang Shuren University in 2005, majoring in Visual Communication Design
Co-founder of the brands of ILOVECHOC/MINICHOC/CHOCLAB
Member of Fashion Art Committee of China Fashion Association
Member of the Advanced Training Class of Outstanding Fashion Designers of China Academy of Art
Council member of the first alumni association council of Zhejiang Shuren University
Member of Hangzhou Gongshu District Intellectual Fellowship
Member of Hangzhou Gongshu District New Class Fellowship
Engaged in advertising for 8 years, he has devoted himself to brand visual design in fashion, real estate, cultural exhibition, clothing brands, daily necessities, liquor and other fields, and is active in graphic design related fields. His works have won awards in major competitions at home and abroad, and he has been invited to be interviewed by various design magazines.
In 2009, he officially started his business, co-founded the fashion brands with his partners, and managed the all-dimensional marketing planning, positioning, vision, space, online and offline omni-channels, entertainment marketing, social media communication and promotion, and strategic research and development of clothing commodities for the company’s brands. After years of development,the company owns fashion women's wear brand ILOVECHOC, fashion children's wear brand minichoc, and buyer's shop brand CHOCLAB. The company's offline stores are spread all over 23 provinces, autonomous regions and municipalities directly under the Central Government, and the online mainstream e-commerce platformsarefully covered. Andthe company haslaunched joint-nameseries with the well-known IP“theOutcast”, MINIONS, POKEMON and TELETUBBIES. The brands won the 2016 China Fashion Week Brand Award and the 2015 China Top Ten Fashion Designer Brand Award, and he was invited to participate in London Fashion Week, Vancouver Fashion Week, China Fashion Week, Busan Fashion Week, YOHOOD and other events.
Brand I: ILOVECHOC
Brand II: minichoc
Brand III: CHOCLAB
Achievements
Fashion Weeks
2018 /LONDON FASHION WEEK 2019 A/W
2018 /LONDON FASHION WEEK 2019 S/S
2017 /LONDON FASHION WEEK 2018 S/S
2016 /CHINA FASHION WEEK 2017 S/S
2016 /CENTRESTAGE HONGKONG 2017 S/S
2015 /CHINA FASHION WEEK 2016 S/S
2015 /CHINA FASHION WEEK 2015 A/W
2015 /VANCOUVER FASHION WEEK 2015 A/W
2014 /BUSAN FASION WEEK 2014 A/W
2014 /TAIPEI IN STYLE 2014 A/W
Exhibitions
2017 / YOHOOD2017
2016 /CENTRESTAGE HONGKONG 2017 S/S
2016 / YOHOOD2016
2015 / YOHOOD2015
Brand Awards
2016 China Fashion Week Brand Award
2015 China Top Ten Fashion Designer Brand Award
Joint-name cooperations
Publication of works
2004
The Third International Graphic Design Biennale Ningbo/Silver Award
Two design works won the KanTai-keung Design Award National College Students Graphic Design Competition/Excellence Award
2005
"Dragon-shaped World" Creativity Design and the 7th National College Students Visual Design Competition /Silver Award for Future Designers
Two design works won the "Dragon-shaped World" Creativity Design and the 7th National College Students Visual Design Competition /Excellence Award
"Dinglong Cup" National College Students Arts and Crafts Graphic Design Competition/Bronze Award
Attendance atevents and group photos
Attend London Fashion Week 2017
China Fashion Award Ceremony
Attend Vancouver Fashion Week with colleagues
Investigate the New York market with colleagues
Cooperate with international supermodel Wang Quyou in Fashion Week
Cooperate with famous Chinese show director Wang Hongmin in Fashion Week
Attend China Fashion Week 2015 with colleagues
Take a group photo with nigo, the originator of global trends
Interviewed by MTV at YOHOOD 2015
Attend the 2015 Annual Awards Ceremony of China Fashion Week
Investigate the Italian and German markets with colleagues
Invited by the Hong Kong Trade Development Council to attend the Hong Kong Fashion Show and take a group photo with the Chairman of the Hong Kong Trade Development Council
Attend the 2016 Annual Awards Ceremony of China Fashion Week
Cooperate with the world's top luxury hotel “W Hotel” to hold a show
Invited to attend China Fashion Week 2017 with colleagues
Take a group photo with the champion of China New Face Model Contest
Group photo of the Advanced Training Class of Outstanding Fashion Designers of China Academy of Art
Attend the Chinese “Belt and Road Initiative” International Trade Exhibition - Dubai Station
Investigate the Tokyo market with colleagues
Take a group photo with Japanese partners
Investigate the third largest fashion brand company in Korea
Invited to attend the opening ceremony of China Fashion Week 2018
Attend YOHOOD with colleagues
Attend the China Fashion Innovation and Management Conference and take a group photo with Peng Feili, a Chinese fashion retail expert
Take a group photo with the Tokyo photography team
Attend the China International Children's Model Competition and serve as a judge
Attend London Fashion Week 2018 with colleagues
Attend the expert Dr. He Jiaxun's Chinese top brand strategy course and take a group photo
