1. Marketing (a Zhejiang top undergraduate specialty and a Zhejiang advantageous specialty)
The specialty is listed as Zhejiang “the 13thfive-year-plan” advantageous specialty construction project and a Zhejiang top specialty. Following the trend of “Internet+” and relying on the platform of “Industry School-Zhejiang Practical Education Base forcollege Students”, it cultivates senior applied marketing talents who “understand the industry, and are skilled in digital marketing, communication, entrepreneurship, and insist on the idea of moral and profit of China and firm occupational will”. The graduates will master advanced marketing idea and systematic marketing management theoretical knowledge, and understand various ideas, methods and tools for digital marketing, and have the business idea of independent analysis and customized marketing strategies.
Employment prospects: With strong practicalness and adaptation, the graduates have wide employment ranges, and can work on management in the e-commerce industry, the new media industry, the planning and consulting industry, the manufacturing industry, the circulation industry and governments and public institutions. They can work on marketing jobs with the “Internet+” background such as marketing planning and strategy operation, market research, marketing consultation, marketing management and online and offline marketing. Many of them work as civil servants. The number participating in graduate university entrance exam is increasingly grown year after year.
2. Business Management (a key specialty in Zhejiang)
The Business Management Specialty is a key specialty of Zhejiang, and a 13thfive-year-plan top discipline of Zhejiang. Based on strategic cooperation with many industry-university-research alliances such as Taizhou Market Supervision Bureau and Haiyan Market Supervision Bureau since 2010, it develops teaching activities of “application ability construction curriculum” as per the demands of the employers such as “operation management ability”, “investigation ability” and “feasibility analysis ability”. Especially, since 2014, the specialty has cooperated with Shengquan Property Service Co., Ltd. to establish the “Shengquan Business Management Class”. Both parties work together to seek for the “3-integration and 4-connection” talent cultivation and teaching system reforms. Aiming at improving comprehensive quality and practical ability, with the education idea of “teaching both practical knowledge and principles”, the Business Management Specialty advocates to the spirit of “practical + innovative”, to cultivate senior applied management talents with solid professional theoretical basis and practical handling ability that can meet social demands.
Employment prospects: The graduates of the specialty have wide employment ranges. With strong practical and adaptive abilities, they can work on managers and marketing staffs in accountant and financial (banks and security) companies. They are mostly distributed in posts such as operation management, human resource management, supply chain management, administrative management and project management, and some of the graduates have been developed to middle management, regional management or project managers or even high-level management posts in enterprises, and some of them work as civil servants, and the number participating in graduate Schoolexam and studying abroad is increasingly grown year after year.
3. Financial Management
The specialty is engaged in cultivating senior applied talents with favorable professional ethics, strong legal consciousness and sense of social responsibility, strong adaptive, practical and innovative abilities, basic theories such as management, economics and financial, with abilities in financial accounting and analysis, investment and financial management, tax planning and internal control that can work on financial accounting and investment and financing management in enterprises and public institutions, financial institutions such as banks and intermediary organs such as accounting firms.
Employment prospects: Graduates of the specialty have wide employment ranges. They can work on financial accounting, financial decision-making, financial analysis, investment and financing management in enterprises and public institutions, financing institutions such as banks, and intermediary organs such as accounting firms. Some graduates develop to financial managers or accountant officers or high-level financial management staffs soon after they work, and some of them work as civil servants, and the number participating in graduate Schoolexam and studying abroad is increasingly grown year after year.
4. Marketing (a specialized specialty for professional training)
The specialty cultivates applied talents with solid foundation, wide scope of knowledge and perfect personality, strong adaptive, practical and innovative abilities, who master some industry knowledge and marketing management theories and adapt to the “Internet+” era background, who mainly work on marketing and management business such as market development, brand promotion, advertising planning and online store operation.
Employment prospects: Graduates of the specialty have wide employment ranges. With strong practicability and adaptation, undergraduates can work on marketing planning, market development, sales management and online store operation in e-commerce industry, advertising industry, manufacturing industry and circulation industry, or they can work on enterprise management. The number upgrading from junior college students to university students has been increasingly grown year after year.
5. Accountant (a specialized specialty for professional training)
The specialty cultivates high-quality technology and skill-oriented specialized talents who are familiar with accounting theories and practice and current tax law and related specialized knowledge, and master financial accounting, tax business processing and daily financial management and strong practical ability and continuous learning ability and can work on financial accounting, financial management and tax agency in enterprises and public institutions especially small and medium enterprises.
Employment prospects: Graduates of the specialty have wide employment ranges, and can work as cashiers and general accountants of enterprises and public institutions; chief accountants in middle and small-sized enterprises, cashiers, accountants, comprehensive tellers in banks and audit assistants. The number upgrading from junior college students to university students has been increasingly grown in these years.
